Hospitality marketing agency
RESTAURANT & CAFÉ MARKETING, from first look to regular
Alternate is a restaurant marketing agency that helps cafés, restaurants and bars get discovered, look appealing, take more bookings and win repeat visits. We start with the one or two things that will move your venue most, not everything at once.
+68% Google profile actions and +32% footfall across our hospitality clients in 90 days. See the results
WHERE WE HELP, across the guest journey
Every guest goes through the same four steps before they become a regular. We look at where yours drop off, then fix that step first.
Discover
People find you on Instagram, Google Search and Maps.
Choose
Your brand, photos and menu tell them you’re worth the visit.
Book
Reserving, ordering or asking a question takes a tap.
Return
They hear from you again, for the right reasons.
Not sure which step is costing you guests? Run a free website audit or ask us.
RESTAURANT MARKETING PACKAGES, three ways to start
Most venues begin with one of these and grow from there. Each is shaped around your venue before you commit.
SOCIAL PRESENCE
For cafés with inconsistent content or no one to run marketing.
- Monthly social media management
- Reels and creative posts
- Content calendar and captions
- Basic performance reporting
A consistent, professional social presence, without producing the content yourself.
LOCAL GROWTH
For restaurants that want to be found by more people nearby.
- Social content and food photography
- Google Business Profile optimisation
- Local campaigns and ad management
- Offer and promotional creatives
- Monthly performance reporting
A stronger local presence and measurable campaigns to bring new customers in.
COMPLETE BRAND & DIGITAL
For new restaurants, growing brands and multi-outlet businesses.
- Branding and visual identity
- Website and digital menu
- Social media and content production
- Paid campaign management
- Launch or seasonal campaigns
- Enquiry automation and analytics
Your branding, content, website and marketing under one partner, working as one plan.
Every package is quoted for your venue. Advertising spend, influencer fees, printing, talent and other third-party costs are always listed separately in your proposal, so you can see exactly what goes where.
YOUR CAFÉ DESERVES MORE THAN LIKES. It deserves growth.
A café’s digital presence should do more than look good. It should help people discover the venue, decide to visit, take action and come back. That’s why we plan the first 90 days around five connected tracks, each tied to a number you can check.
Local discovery
Optimise your Google Business Profile: categories, services, photos, reviews and location-specific search presence.
Content production
Plan and shoot menu photography, short-form video, ambience content, staff stories and offers.
Social & paid campaigns
Publish consistently and run tightly targeted promotions around your location, audience and offer.
Website conversion
Improve the mobile experience, menu access, booking or enquiry flow, maps and calls to action.
Retention & automation
Consent-based WhatsApp follow-ups, visit reminders, event promotions and repeat-visit campaigns.
One creative and growth partner. A connected approach to building your hospitality brand, so content, Google, ads, website and follow-up push in the same direction.
Targets and the way each number is measured are agreed with you before we start, and reported monthly. We don’t promise figures we can’t stand behind.
RESTAURANT MARKETING RESULTS in 90 days
Results from a 90-day growth campaign across seven of our hospitality client venues in Mumbai, Noida and Gurugram, combining content, local discovery, paid campaigns, website conversion and retention.
Before and after the 90-day campaign
| Metric | Before | After 90 days | Change |
|---|---|---|---|
| Google Business Profile actions | 10,000 | 16,800 | +68% |
| Website enquiries | 250 | 390 | +56% |
| Social media reach | 80,000 | 220,000 | +175% |
| Paid campaign leads | 120 | 186 | +55% |
| Estimated venue footfall | 5,000 | 6,600 | +32% |
| Repeat customer rate | 20% | 28% | +8 pp |
By city
Mumbai
2 venues
- Discovery
- +72%
- Footfall
- +35%
Noida
3 venues
- Discovery
- +64%
- Footfall
- +29%
Gurugram
2 venues
- Discovery
- +68%
- Footfall
- +33%
Case study · 90 days
AN INDEPENDENT CAFÉ
Improved local discovery and customer action by connecting its content, Google presence and digital journey.
| Monthly | Start | Day 90 | Change |
|---|---|---|---|
| Google profile actions | 800 | 1,400 | +75% |
| Website enquiries | 100 | 165 | +65% |
| Estimated footfall | 2,000 | 2,600 | +30% |
| Social reach | 25,000 | 80,000 | +220% |
How these are measured. Google profile actions combine calls, website clicks and direction requests from Google Business Profile insights. Reach comes from Instagram and Facebook insights, and leads from ad-platform reporting. Footfall and repeat-visit rates are based on POS data, reservation data, campaign codes or customer counts agreed with each venue. Discovery lift refers to Google profile actions. Client names are withheld. Results vary by venue and aren’t a guarantee of future performance.
NOT SURE where to start?
Pick the kind of venue you run and we’ll show what we usually recommend first. Your situation may differ, which is what the first call is for.
New café
- Start with
- Branding, launch content and a website
- Why
- First impressions are made before anyone walks in.
- Usual starting package
- Complete Brand & Digital
Established café
- Start with
- Reels, photography and local SEO
- Why
- You have the product; more people need to see it.
- Usual starting package
- Local Growth
Busy restaurant
- Start with
- Campaigns, promotions and customer retention
- Why
- Fill quieter slots and bring regulars back more often.
- Usual starting package
- Local Growth
Premium restaurant
- Start with
- Brand identity, premium content and a website
- Why
- Every touchpoint should match the price on the menu.
- Usual starting package
- Complete Brand & Digital
Nightclub or lounge
- Start with
- Event campaigns, reels and influencer marketing
- Why
- Nights are sold on energy, and energy is sold on video.
- Usual starting package
- Social Presence
Multi-outlet chain
- Start with
- Centralised content, performance marketing and reporting
- Why
- One brand, many locations, one view of what works.
- Usual starting package
- Complete Brand & Digital
Weak online presence
- Start with
- Google Business Profile, a website and local SEO
- Why
- Fix the basics people check before they visit.
- Usual starting package
- Local Growth
Compare every venue type in a table
| Your venue | Start with | Why | Usual package |
|---|---|---|---|
| New café | Branding, launch content and a website | First impressions are made before anyone walks in. | Complete Brand & Digital |
| Established café | Reels, photography and local SEO | You have the product; more people need to see it. | Local Growth |
| Busy restaurant | Campaigns, promotions and customer retention | Fill quieter slots and bring regulars back more often. | Local Growth |
| Premium restaurant | Brand identity, premium content and a website | Every touchpoint should match the price on the menu. | Complete Brand & Digital |
| Nightclub or lounge | Event campaigns, reels and influencer marketing | Nights are sold on energy, and energy is sold on video. | Social Presence |
| Multi-outlet chain | Centralised content, performance marketing and reporting | One brand, many locations, one view of what works. | Complete Brand & Digital |
| Weak online presence | Google Business Profile, a website and local SEO | Fix the basics people check before they visit. | Local Growth |
HOW WE work with you
We recommend, we don’t upsell
You get the services that fit your needs and budget, not the longest list we can sell.
Scope agreed upfront
Deliverables, timelines, who does what and how we’ll measure success are agreed before any work begins.
Third-party costs in the open
Ad spend, influencer fees, printing and talent are shown as separate lines, never buried in a package.
No empty promises, no shortcuts
We don’t guarantee rankings or sales. Reviews and WhatsApp campaigns follow platform rules and your customers’ consent.
WHAT WE’LL ASK on the first call
A few of these, not all of them. Thinking about them beforehand makes the call more useful.
- How do most new customers find you today?
- Who handles your marketing and content right now?
- What matters most this year: awareness, enquiries, reservations or repeat visits?
- Are there launches, offers or events coming up?
- Are you after a one-off project or ongoing support?
TELL US ABOUT your venue
Takes about a minute. We’ll reply within one business day with what we’d look at first.